Insight.
Positioning.
Design. Innovation.
Commercialization.

Practices

Brand Creation
Positioning & Messaging
Visual Identity
Packaging

The Challenge

To build a brand strategy, identity, and package design for The Drop, a new wine in a can.

Our Solve

A bold design that doesn’t take itself too seriously, combining beer cues with classic wine hues, and a featured mascot who literally breaks the corkscrew tradition.