Brand Creation

The Challenge

To design a new beer that absolutely, completely, and unapologetically is VICE, backed by the product credentials of 120 years of brewing mastery from Anheuser-Busch.

Our Solve

To capture Vice’s provocative nature and pay a contemporary tribute to their London pub, The Old Blue Last, we arrived at a simple and iconic expression of the pub’s crest – a mark that represents intrigue, mischief, and the entertaining magic that only Vice can create.