Practices

Creative Strategy
Visual Identity System
Global Design Assets
Brand Toolkit

The Challenge

To create a global look and feel for the new Lay’s positioning, ‘brighten your day.’

Our Solve

To unlock the universally positive potential of yellow, the brand’s core equity, we created a bright, uplifting system of vibrant living and eating that everyone, everywhere could be a part of.

Illustration credit: Malika Favre