Insight.
Positioning.
Design. Innovation.
Commercialization.

Practices

Visual Identity
Hospitality assets
Interior design

The Challenge

To create a brand identity, visual experience, and interior style for a new Korean fried chicken, champagne, and craft cocktail bar in Paris from celebrated hospitality team, Quixotic Projects.

Our Solve

To depict a world of heritage with a modern facelift we incorporated Korean art deco with some dirty street loving and bon vivant flair. A living logo, a cohesive, but flexible system and a characterful tone of voice stretch the name Hero into a world of ‘big spirit, fresh bubbles, & little chicken.’