Insight.
Positioning.
Design. Innovation.
Commercialization.

Practices

Creative Strategy
Brand Identity
Packaging
Guidelines

The Challenge

To re-design brica for stylish parents who need a stand-out, blend-in brand for all their travel needs.

Our Solve

To enrich Brica’s expert functionality with a modern design aesthetic, empathy, and excitement for the journey ahead, we created a brand world that includes a simplified navigation system, a fresh color palette, a more intimate photography style and a world of textured storytelling led by an animated owl.