Creative Strategy
Brand Identity

The Challenge

To redesign the Amagansett Sea Salt Co. to connect more with the high-end, premium food market it lives in.

Our Solve

To elevate the artistry of the process, we created an abstract brand icon that represents the elemental shift from sea to salt. With a more traditional typeface, the new logotype anchors the modern icon across packaging, online and offline brand applications telling a story of craft and authenticity.