Brand Positioning


Brand Identity


Retail Experience

The Challenge

To create a fresh and truly Aussie gelato brand that disrupts an Italo-centric market by telling a story of authentic process, natural ingredients and rogue foodie philosophy born out of Orange, NSW, Australia.

The Solution

The Milk Bar bandits of the gelato world, Spilt Milk Bar balances the nostalgia of the Aussie corner store with the wild plunderers, daredevils, mischief makers, BMX bandits and DIY experimentation of Aussies. Our design captures tasty milk bar vibes and free-wheel’n Aussie attitude while driving modern hospitality with fresh graphics, bold brand elements and big speak.

Photography: James Green