Practices
Core Look
Packaging
Point of Sale
Out of home
Social Media
Challenge
To create a through-the-line campaign for an exciting new Beyoncé/ Pepsi partnership.
Solution
To celebrate this authentic partnership with a fresh perspective, we created a bright, colorful story, inspired by the ‘future of pop.’ We combined Beyoncé’s personal creativity and her love of pop art with the energy and spontaneity of Pepsi’s ‘live for now’ ideology, resulting in a vibrant and award-winning campaign.
