Brand Creation
Creative Strategy
Naming
Packaging
Tone of Voice
Web

To redefine a category traditionally anchored in wellness by creating Libertine, a CBD Hemp brand that proudly promotes 100% pleasure with a devil-may-care attitude.

To celebrate the carefree, limitless and hedonistic world of the Libertine we created a mythological mascot who epitomizes living in excess and is full of expression. Crafted in heraldic style, the Libertine mascot expressively interacts with flavor illustrations and adapts per flavor to reinforce individuality, experimentation and craft. The ancient god-like beast is countered with a bold system of color, modern typography and a tone of voice that is fresh, active and fully present.