Positioning & Brand character
Brand identity
Packaging design
Lifestyle apparel


To create a stylish, science backed on the go keto snack brand that could fulfill a void and set the tone in a new fully vegan, high in fat, savory, Ketogenic category - that literally flips the food triangle upside down.


To communicate the disrupting science, delicious flavor, and game changing benefits behind the snacks we designed a logo with bold breaks and geometric shapes that connects to a larger world and abstract system of Keto chemistry. Playing with the language of chemistry by using just two symbols: the +, a sign of positivity and the ∆, the chemical sign for change, we created a bold new tagline: + ∆, POSITIVE CHANGE.