To create a holistic brand strategy, identity system, core look and launch campaign for a new, more sophisticated style of hard seltzer - All with only a name in place.

To turn the name into not only a call to action but a way of seeing the world: with more substance, character and fresh perspective. With not only an expansive graphic world of storytelling assets but also an archive of lifestyle photography, we've produced a world that always balances the light refreshment of hard seltzer with the sophistication of the crafted, hopped flavor.