To develop a core look and campaign execution to re-launch 7-Eleven's direct-to-consumer, delivery app: 7-Now.

To create a strong new logo identity that could immediately speak to the action of the app with a simple arrow that over-emphasizes the obvious and acts as a bold button for the app. We then created a simple tagline: Store To Door, that became a system of headline-speak that could easily express the immediate, speedy transition that occurred when you ordered from the app.