Exploratory work we did for Aquafina and their Flavor Splash brand,
Pepsi tasked us to create new look and feel for Max that would elevate the brand to feel more sophisticated, without losing the bold edginess that is inherently part of the brand’s DNA. Historically the brand’s imagery leveraged very commonly used refreshment language, so our challenge was to create a visual story that took the idea of traditional refreshment cues to the next level. All of the layouts were constructed in-camera without any post production compositing. Pepsi Max’s brand value increased 17% versus year average.
Carlsberg tasked us with designing a collection of limited edition bottles to be sold in nightclubs and bars. Our objective was to hero a simple design while celebrating Carlsberg’s birthplace. Each bottle tells its own Nordic story while forming a larger narrative for the collection. Retaining Carlsberg’s green and leveraging their logo’s hop leaf front and center resulted in an iconic range that pushes the brand forward while staying true to its legacy.
Safari Sundays just designed the new brand identity, including a full range of packaging, collateral materials and in-store merchandising for dapple®, a cleaning product. It is designed to tackle baby-specific messes and eliminate toxins, synthetic ingredients, and residue & odors.
Concept work Safari Sundays did for Evisu launch and Collectors Innovation
Safari Sundays re-branded mini-bini to become think product labs. A total brand transformation and launching in 2014.
Account Director // SAFARI SUNDAYS
Seeking a sharp, organized and energetic rock star to join the Safari Sundays family as an Account Director. Passionate about building meaningful brands and comfortable working within the nuances of large global clients as well as small start ups in a diverse and dynamic work environment. Understands the importance of relationship building and forming true partnerships, with the ability to execute stellar work and evolve the business. A true team player and natural collaborator who’s not afraid to let their hair down at the end of a long day.
If you’ve got the goods then you know where to reach us firstname.lastname@example.org
Our latest design work for Pepsi and the 2014 global football campaign. We created the core look and feel featuring Messi, Aguero, Wilshere and Ramos and activated in over 50 countries.
Pepsi signed Beyoncé for its 2013 music campaign, and the official sponsor for the Mrs. Carter Show World Tour. Safari Sundays were responsible for creating the global campaigns for out-of-home, in-store and core packaging. In collaborating with Beyoncé’s team, We picked up on her love and passion, as a collector of POP art. Just like that, the “Warhol” inspired direction was born and the team realized that this theme would produce simple, but visually arresting work. Their next step: direct a photo-shoot of Beyoncé photographed by the legendary Patrick Demarchelier. All markets around the world were supplied with this design system, from cardboard multipacks to billboards in Times Square.
Won 2014 GD USA Award and made front cover of magazine
Won Silver 2013 Pent Award